Trademarks: A Legal Barrier
Trademark protection can be used as a barrier against competitors, by securing the right to exclusively use and thus prevent would-be competitors from using a confusingly similar designation to lend acceptance or value to their products or services. In so doing, the trademark protection barrier preserves the owner's reputation and recognition for quality and reliability in the marketplace, usually developed over time, though substantial promotional effort and expense, business acumen and innovation. To develop this favorable association between any mark and a company's products or services, it is important to use the mark prominently and consistently in labeling and advertising.
CARR trademark lawyers counsel and assist clients in selecting and securing trademarks for key product and service offerings. Our attorneys bring innovative thinking to develop strategies for protecting trade dress, product configuration, packaging, Web site advertising and other indicia recognized by the relevant public or symbolizing the valuable goodwill of its clients.
CARR Intellectual Property attorneys serve clients throughout Texas, the United States, and the world. We counsel inventors and businesses in Dallas, Fort Worth, Austin, Plano, Richardson, Frisco, Marshall and other cities in Texas. Our attorneys also serve many international clients, including companies in Hong Kong, Taiwan, United Kingdom, Canada, and Israel.